UGC Campaign Management for Ecommerce Brands

Saeba Digital manages your entire UGC pipeline from sourcing and vetting creators to writing briefs, overseeing production, and delivering assets that are ready to run in your ad account. Because the same team writing your UGC briefs is also running your paid media, the feedback loop between what's converting and what gets made next is instant.

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Creator Sourcing, Vetting, and Approval.

We find creators who are a genuine fit for your brand and your product — not just whoever has a decent following. Every creator goes through our vetting process before client approval. You see who we're working with before anything is commissioned

Brief Writing Tied to Real Performance Data

This is where working with an integrated team matters. Our briefs aren't written from a content calendar or a mood board. They're written using live data from your ad account — what hooks are stopping the scroll, what messaging angles are converting, what formats are outperforming.

Every brief is a hypothesis built on evidence.Meta Ads, Google Ads, paid shopping, connected TV; run and optimised daily. Channel selection is tied to your business model, not a default playbook.

Production Oversight and Revision Management

We manage the full production process — creator communication, feedback rounds, revision requests, and delivery timelines.

You're not chasing creators or reviewing 40 DMs. We handle everything and deliver when it's done.

Ad-Ready Asset Delivery

Final assets are delivered formatted and ready to launch — correct specs for each placement, no extra editing required. We don't hand you raw footage and call it done.

Who This Is For

UGC Campaign Management works best for ecommerce and DTC brands that:

Are already running paid social and need more creative volume to keep testing

Have tried managing UGC in-house and found it consuming too much internal bandwidth

Have used a separate UGC agency and found the output wasn't tied to what's actually converting

Want their paid media and UGC creative to work as one system, not two disconnected effortsTV

The Natural Next Step: Affiliate Program Management

The perfect service add-on.

Affilliate Program Management

If you're already working with UGC creators, the same creators can become an ongoing revenue channel through a structured affiliate program. They produce content for your ads and promote your products with unique codes and tracking links, turning a content expense into measurable revenue.

Questions we often answer

What is UGC campaign management?

UGC campaign management is the end-to-end process of sourcing creators, writing briefs, overseeing content production, managing revisions, and delivering ad-ready video and image assets for use in paid social campaigns. At Saeba Digital, briefs are written using live data from your ad account so every piece of content is built around what's actually converting.

How is this different from just hiring a UGC agency?

Most UGC agencies operate in isolation from your paid media. They produce content based on brand guidelines or trend research, with no visibility into what's performing in your ad account. At Saeba Digital, the team writing your UGC briefs is the same team running your Meta Ads and Google Ads campaigns. Every brief is informed by real performance data and results feed directly back into the next production cycle.

Do I need to already be running paid ads to use this service?

Usually, yes. We often reserve this service to current Paid Ads Management clients so to build out a true growth engine. Sometimes we identify opportunities where this service is the right stand-alone offering for the right client. Reach out and we'd love to chat.

How many creators do you work with per month?

This ranges depending on your budget for content. Content is usually paid for on a per-video basis. Prices for creators can range from $200-$1000 per video, so a $5,000 monthly content budget can fund either 25 or 5 videos in that scenario.

How long does it take to get the first batch of UGC assets?

We typically start by giving creators 2-3 weeks for initial versions for our review. We then request any revisions we might want, and they complete those within another week.

Best case scenario: finalized ads are ready within 3-4 weeks.

What types of content do UGC creators produce?

Short-form video (Reels/TikTok style), static lifestyle imagery, testimonial-style videos, unboxing, tutorial. The videos they create feel natural on social media.

What platforms are the assets built for?

Facebook/Instagram, TikTok, Pinterest, Snapchat, LinkedIn, Twitter/X, Reddit, YouTube Shorts.