Retention Marketing for Ecommerce Brands | Email & SMS Through Klaviyo

Saeba Digital manages your full email and SMS retention program through Klaviyo. Campaign execution, lifecycle flow optimisation, and list management. Paid media brings customers in. Retention keeps them coming back and increases what each one is worth over time. We manage both so acquisition and retention work as one system, not two disconnected efforts.

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A Complete Email and Sms Program. Running Every Month Without You Managing It.

We handle the full retention system — campaigns, flows, segmentation, and list health. You stay focused on the business. We make sure every customer you acquire is worth more over time.

Email Campaign Management

We plan, write, design, and send 8 to 12 email campaigns per month. Campaigns are built around your promotional calendar, product launches, seasonal moments, and ongoing engagement. Every send is segmented so the right message goes to the right part of your list.

SMS Campaign Management

We manage 2 to 4 SMS campaigns per month, used selectively for high-intent moments — launches, flash sales, restock alerts, time-sensitive offers. SMS is a high-engagement channel that gets overused quickly if it isn't managed with discipline. We use it where it earns its place.

Core Lifecycle Flows

We build and optimise the foundational flows that drive the majority of automated email revenue: welcome series, abandoned cart, post-purchase, win-back, and browse abandonment. If these flows exist but haven't been touched in a year, we audit and rebuild them. If they don't exist, we build from scratch.

Why Retention and Paid Media Should Be Managed by the Same Team

When your paid media team and your email team are different agencies, they're optimising in silos. The paid media agency watches ROAS. The email agency watches open rates. Neither has the full picture.

When one team manages both, the gaps close fast. We suppress existing customers from prospecting so you're not paying to reacquire someone who bought last week. We build lookalike audiences from your highest-LTV email segments. The list becomes a targeting asset, not just a send list.

The bigger shift is in how we bid. If we know what retention does to a customer's 12-month value, we can afford to acquire them more aggressively than an agency only looking at first-purchase ROAS. LTV visibility changes acquisition decisions. Most agencies don't have it because they only own one side. We own both.

Who This Is For

Retention Marketing works best for ecommerce and DTC brands that:

Are acquiring customers through paid media but don't have a retention system working alongside it

Have Klaviyo set up but flows that haven't been touched in months and campaigns that go out inconsistently

Are handing email off to a freelancer or doing it in-house and want it managed properly as a channel

Want email and SMS coordinated with paid media — same calendar, same team, same data

Questions we often answer

What does retention marketing mean for ecommerce brands?

Retention marketing for ecommerce is the practice of using email, SMS, and lifecycle automation to increase repeat purchase rate, average order frequency, and customer lifetime value. Rather than relying solely on paid media to drive every purchase, a retention system keeps existing customers engaged and buying — which makes every new customer acquired through paid media more profitable over time.

Do you work with Klaviyo specifically?

Yes. We manage retention marketing through Klaviyo. It is the leading email and SMS platform for ecommerce brands and integrates directly with Shopify and other major ecommerce platforms.

What's the difference between campaigns and flows?

Campaigns are one-time sends to a segment of your list — a product launch, a promotion, a seasonal email. Flows (also called automations) are triggered sequences that send automatically based on customer behaviour — abandoned cart, post-purchase follow-up, win-back. Both are included in the retainer. Campaigns drive consistent revenue throughout the month. Flows run in the background and compound over time.

How quickly can you get flows live?

1 week.

What if we already have flows set up in Klaviyo?

We are happy to audit existing flows and optimize them. We'll handle ongoing management of flows we fix up.

Can I add retention marketing to my existing paid ads retainer?

Yes. Retention Marketing is available as an add-on to Paid Ads Management. When managed together, campaigns and paid media are coordinated on the same calendar, email list segments inform paid media audience targeting, and LTV data from retention feeds directly into acquisition efficiency decisions.

Retention Marketing for Ecommerce Brands | Email & SMS Through Klaviyo

A Complete Email and Sms Program. Running Every Month Without You Managing It.

Why Retention and Paid Media Should Be Managed by the Same Team

Who This Is For

Retention Marketing works best for ecommerce and DTC brands that:

Straight pricing. Because that's how it should be.

Questions we often answer

If you're acquiring customers but not running a proper retention system alongside it, you're leaving a significant amount of revenue on the table from people who already bought from you.